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How to Get the Most Out of Your Dealership's Advertising

advertising words

In order to generate sales, you need to make potential customers aware of your business and what it has to offer. Advertising is a great way to get your business name out there, but what kind of advertising is best? In order to bring exposure to your dealership's name, you can choose from a variety of advertising options, including taking out ads in print, over the radio, and online. When designing a marketing plan, keep some factors in mind to get the biggest bang for your advertising dollar.

Method 1 of 3: Advertise online

The most recent way to reach your customer base, and one that will only continue to grow as technology does, is by using online advertising. By becoming online savvy, you can avoid some of the pitfalls and mistakes that companies often make. When developing an online ad campaign remember to research, develop, and monitor your online ads for best results.

Step 1: Research your target audience. Know who is most attracted to what you offer and then focus in on that group when you advertise.

If your target group is teens, then you want to advertise on websites visited most often by teenagers. Some popular teen frequented sites include Facebook, Twitter, and Tumblr.

Some other good websites to advertise on include sites associated with the subject matter. For example, if you sell automobiles, then a good place to push your wares are sites that sell vehicles or pander to car enthusiasts.

auto trader ad
Image: Autotrader

Step 2: Design online ads. Once you have determined who you want to target, design impactful ads that get the attention of your target group.

If you have the knowhow, make the layout yourself, the goal being to attract the eye of individuals browsing the website where you have your ad.

Failing having any graphic design skills yourself, hire a professional to do the work for you. While there is an initial cost, an eye-catching and smartly designed ad can more than pay for itself in the long run.

  • Tip: When having an ad designed or if designing the ad yourself, keep in mind your brand. Good branding is a surefire way to stick in the minds of any potential customers. They might not buy your product today but will surely remember that catchy ad if they need a product like yours in the future.
google analytics example
Image: Google Analytics

Step 3: Track your click-throughs. One way to judge if your online advertising campaign is effective is by monitoring the number of click-throughs to your website you get through various ads online.

A popular program used to analyze advertising that brings potential customers to your websites is Google Analytics. Google Analytics allows you to track such statistics as website traffic, sales activity, and website page performance, which helps you identify poorly performing pages.

  • Tip: Make sure you have at least a landing page connected to your online ads before rushing out to place ads on various sites. You can either use a free site to develop a website yourself if you have the knowledge. If not, then you can pay someone to develop the page for you. The website should at least have a homepage and a link to a product page where customers can buy your product.

Method 2 of 3: Advertise in print

Print media is another way to advertise and sell your products. Popular print media includes newspapers, magazines, and billboards. Just like with online advertising, make sure to have a target audience in mind and to design impactful ads that get the attention of any potential customers.

Step 1: Design a logo. A logo is a clear way to make a connection with your customers.

If needed, update your current logo so that it is relevant and visually appealing, or pay a professional to do it for you.

The logo should be relatable to your target demographic and can help them associate your company with the product you sell. Branding is important, especially with your logo, so make sure your logo is in line with your brand and marketing strategy.

Step 2: Perfect your ad's message. Each ad should have its own message, as well as a takeaway about the product or services that you offer.

The messages that your ads convey should be in line with your marketing plan and product or company branding.

Step 3: Use a billboard. An alternative to print ads in magazines and newspapers is a billboard.

While more expensive, a billboard in a highly visible and conspicuous location can lead to increased sales and interest in your products.

Billboards are usually owned by individual companies or advertising firms that sell space on the billboard. In addition, the advertising firm can help you design an ad to fit your product and the space available. As with all things advertising, make sure to keep branding in mind when designing billboard ads.

  • Tip: Any marketing campaign you engage in takes time. Plan to invest at least four to six months at a minimum in any given advertising campaign. This allows the ad campaign to develop over time and reach your target audience.

Method 3 of 3: Advertise on the radio

A final advertising method to help sell your products are radio ads. While not visual, radio ads rely on the spoken word to get the message out and attract people to your product. Even more so than a print or online ad, it is important that you stick to branding to get your branding across.

Step 1: Get the listener's attention. Make sure your ad really grabs the attention of the listener right out of the gate.

Avoid boring introductions or long-winded explanations. Get to the point and get to it fast, or you risk losing the attention of the listener. To get attention fast with your audio ad, gear your ad toward your target audience and their needs for your product.

Step 2: Collect listener data on your ads. Develop a few different ads that direct listeners to different URLs or phone numbers.

This allows you to test which are the most effective by the number of calls to a particular number or responses to a specific website URL.

Step 3: Keep the message simple. By developing a simple message, you get across to the listener what you want them to hear and avoid confusion.

This is especially true when providing contact information, such as a phone number, website, or your business location. Potential customers should have no confusion on how to contact you or obtain your product.

At the end of your ad, finish with a strong call to action. Whether that is to call your number, visit your website, or come down to your retail location, make sure the intent is clear.

  • Tip: When doing voiceovers for your radio ads, hire a professional speaker to do the job. A voice actor who can convey the feeling you want to impart with your ad is worth their weight in gold. One great resource that has many great professional voice over actors to choose from is Voicebunny.

Finding the best way to advertise your product is as simple as determining your target audience and choosing the best way to connect with them. Whether through an online website, print media, or radio programming, a well-designed ad can connect you to potential customers and help you make more sales.

The statements expressed above are only for informational purposes and should be independently verified. Please see our terms of service for more details

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